Color has power and an effect.
In math, we first learn to count, then add and then subtract. When using color we have to learn first what color means, the effect, and then to use it.
The first color wheel was developed by Sir Isaac Newton in the 17th century. It was an arrangement of red, yellow, blue, indigo, and violet on a rotating disk.
- In the design world, marketing experts use color to influence emotions and perceptions of products. Blue for example is used to create trust and green in natural, eco-friendly products. As artists, we also use color to create the effect, reaction, and to make a statement. For example:
- Blue: create a statement, trust, lower the heart rate, and reduce appetite.
- Green: eco-friendly, natural, calmness.
- Yellow: optimistic.
- Red: energetic, joy.
- Purple: soothing.
- Pink: romantic.
- Red, orange, yellow: trigger hunger.
Color has power and an effect. Color…
- is decorative and beautiful,
- creates mood, reactions to colors are often deeply personal and rooted in experiences. It can motivate,
- creates a message,
- creates a response in the viewer,
- expresses distance.
- Color consists of hues, chrome, and value. When light strikes an object it is reflected in the eye.
- Hue refers to the pure spectrum of colors.
- All hues can be mixed from the three basic hues known as primaries.
- Value means lightness and darkness of the hue (color).
- Lightness and darkness used correctly can define the form and creates spatial illusions.
- The value indicates the quantity of light reflected.
- Dark value with black added we call “shades”.
- Light value with white pigment added, are called “tints”.
- The contrast of value separate objects.
- Hue also has value: if values are close, shapes seem to flatter out, none will stand out.
- “Tint” is pure color plus white.
- “Tone” is pure color plus grey.
- “Shade” is pure color plus black.
- Color has expressive qualities.
- The most eye-catching color is red.
- Bright colors make the viewer feels happy.
- Warm colors can make a picture look brighter, it depends on how you use colors.
- Cool colors include blues, greens, and purples.
- Color has two roles,
- to describe and
- to compose.
- Composing roles of color: to harmonize, unify, rhythm, emphasis.
- Color is important,
- in the food we eat, makes it appetizing
- in the clothes we wear
- in our homes, workplace, and where we exercise.
- Red and Yellow = Orange
- Yellow and Blue = Green
- Red and Blue = Purple
- Red and Green
- Blue and Orange
- Yellow and Purple
A note from me:
- It is upon you as the artist, to delve beyond just using colors and use them for their qualities.
- Have fun with colors. Experiment with new colors and combinations whether you decorate your home, office, or creating art for sale.
- The colors we surround ourselves with directly influence the way we feel and relax.
- As artists, we use the positive and negative attributes of color in our works to subliminally send a message.
See also my blog “Importance of detail”.
Hope you enjoyed this blog.
Have a nice day!